Keep it Brief
The message in the very first email correspondence should be brief and to the point. It should not take more than one screen, consisting of only a couple of short paragraphs. Most of your employers and human resource representatives will be reading hundreds or perhaps thousands of these emails for every individual job posting. This means that they have very short attention spans and usually will only give your cover letter a few seconds to review.
Grab their Attention in the Subject Line
When responding to an online job application, avoid using terms such as “looking for a job” in the subject line. This leads the reviewer to think that you are willing to take any type of position from any sort of employer simply because you need the paycheck. It is better to be more specific, including the precise job title and perhaps the posting number for the position of employment. Again, keep it short and to the point.
The very first couple of lines should clearly communicate exactly why you are perfect for this position. Avoid unnecessary words. Clearly state your name and your email address in the posting and why you have the experience that is relevant for this vacant position. Write your email cover letter using appropriate keywords that are usually displayed in the online description for the job opening. These keywords are what the employer will be searching for when reviewing your job application. Providing them will give you a greater chance of landing the interview.